Category: Google


  • “Generative AI” Added To Google’s Search Quality Rater Guidelines 2025

    Key Takeaways: Introduction to Generative AI and the Google Search Rating Guidelines Generative AI has changed how content is created, allowing for faster production and automation at a scale that was once impossible. With these advancements, search engines have had to refine how they assess quality to ensure users receive accurate, relevant, and trustworthy information.…

  • Google’s Scraping Crackdown: A Strategic Shift Beyond SEO Rank Trackers

    Key Takeaways Introduction to Google’s Scraping Crackdown and the SEO Impact Google’s recent crackdown on search result scraping has sent shockwaves through the SEO industry, disrupting many rank-tracking tools and data providers. While some may view this as an attack on SEO professionals, the reality is likely far more complex. Rather than simply targeting keyword…